We recently met with Maria Juan, Vice President of Marketing at Peerfit, a fully distributed company working from Anywhere.
Peerfit connects employers and carriers with innovative fitness experiences. They aim to redefine wellness and fitness at work by creating a built-in community.
With a Peerfit package, employers can view progress online while employees attend a variety of different classes and studios with their colleagues.
Maria has a background in arts administration, specifically focused on dance. It is this unique perspective and creative skillset that allows her to create successful campaigns to help Peerfit reach a national audience.
ON PEERFIT’S VISION FOR WELLNESS
For those who don’t know, what is Peerfit? What is the purpose of the work you do?
We really set out to disrupt what people thought when they heard the word ‘wellness’ in terms of the benefits that were provided to them.
A lot of the time, companies were giving their employees access to their local Big Box Gym or biometric screenings or even gift cards as part of their wellness program. But that really didn’t engage users, it didn’t make anybody really excited. They didn’t really want to take advantage of those offerings.
So, when we started out, we thought, ‘Regardless of where they are at in their activity levels or fitness journeys, people love being active when they’re with their peers.’ Hence the ‘peer’ in Peerfit.
We really wanted to supply offers for employees to be able to have access through flexibility and personalisation and the power of choice. We wanted them to be able to choose where they could spend their wellness dollars supplied by their employer.
What makes Peerfit different from other companies promoting wellness and fitness?
Flexible fitness is nothing new. There are a lot of companies out there who say they do flexible fitness where you can hop around from studio to studio. That’s not really the concept that is breaking into the industry.
What we bring to the table is the built-in community. When you join Peerfit, you’re not just going in to choose from a network of studios. You get to bring your co-workers along with you, you get to bring your peers along on your fitness journey.
You can send and accept invitations or lean over your cubicle and invite your buddy to the next Zumba class that you want to try out. So, when you sign up, you’re not just signing up for an account, you’re joining a family of people who are all on this track together to be active and live healthy lifestyles.
ON WORKING FROM ANYWHERE AS A MARKETER FOR A DISTRIBUTED FITNESS COMPANY
Tell me more about your role in the company. What do you enjoy about your job?
My role is really rewarding. Just being a part of the company has so many amazing benefits.
I love marketing; it’s my passion. But, besides that, when you wake up every day and you feel like you’re making a difference in people’s lives, I think that really helps.
I don’t think it would matter what I was doing for Peerfit. Just the fact that I feel like I’m making a difference to people is what’s really rewarding. And it just so happens that I get to do marketing which is a passion of mine.
I started with the company when I was six months pregnant and I started as an hourly, part-time marketing strategist.
Since then, I’ve been able to grow with the company, and being part of that growth is amazing. Knowing that I’ve been able to help out however little or however big has been really amazing for me.
ON STAYING CONNECTED WHEN WORKING FROM ANYWHERE
Peerfit is a fully remote company. How do you manage to stay connected with your team when working from Anywhere?
Well, we Slack all day long. We’re constantly talking to each other through this messaging tool. They’ve really built it specifically for remote companies. So it’s really easy to continue to communicate with your team members. We also use Google Meet for in-person phone calls when we want to do video conferencing.
Sometimes we just want to see each other’s faces! So, doing a Google Meet is really great to try and touch on that. And every now and then, I’ll just pick up the phone and send text messages or even snail mail.
Sometimes I send out thank you letters and gift cards to my team. So, there are so many different ways that we can communicate and we try to take advantage of them all.
Of course, the few and far between chances we do get to be together, we definitely try to squeeze in a workout. Any time I get a chance to see my co-workers face-to-face, the first thing we do is schedule a workout so we can go together.
Communication is key, whether you’re remote or not. But especially in a remote company, you need to be a great communicator. You have to be really clear and concise in how you type and how you message people.
But sometimes, everything gets lost in translation when it’s not voice-to-voice or face-to-face. So, there are times when we could be having full conversations in Slack and we realise we need to have a phone call or a video call.