Anywhere Story

Promoting Anywhere with Tailormade Media.

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Working Anywhere doesn’t mean being isolated from your team, it means meeting up when it matters. That couldn’t ring more true as we meet with Tailormade Media‘s co-founder Alex Schweitzer-Thompson at the AnywhereWorks Edinburgh hub. As luck would have it, every Friday the hub also happens to be the office of Tailormade Media.

Tailormade Media are a talented bunch of storytellers who help other companies improve their profiles using finely-tuned strategies. Set up in 2018, they’ve worked with the likes of The Prince’s Foundation, The MGA Academy of Performing Arts, Ayrshire Cancer Support, and Scottish rock-ceilidh band Bahookie. We talked to Alex about the power of Anywhere and how it brings the best out of his creative team.

Tailormade Media Working from the Edinburgh AnywhereWorks Hub

ON AMPLIFYING RURAL VOICES

Tailormade Media has a lot of clients in rural parts of Scotland: how have they benefitted from your Anywhere approach?

In Ayrshire, we have most of our work with The Prince’s Foundation, a charity based at Dumfries House. A large part of that work involves promoting education and training initiatives. It’s in a part of Scotland that doesn’t naturally make the headlines very often and is out of the way for a lot of people. That’s what makes our work rewarding; shifting people’s focus by showing off this work.

When you bring all the experience that comes with having worked in a busier part of the country or world, the client appreciates it. They appreciate the fact that you make an effort to apply that experience and apply that quality of work to whatever they’re doing.

What notable stories have come about working in these areas?

One notable example is The Prince’s Trust hospitality programme we helped with. That is designed for people, often with few or no qualifications, who have the drive to stick with it and develop. Many find that they love hospitality, often because the team at Dumfries House is so brilliant at training them. So they can go from having next to nothing in the way of employment to working at five-star hotels.

Having grown up in a rural part of Scotland, I understand the feelings a lot of these businesses have. Whether subconscious or not, I want to help get their message out there that other agencies may have ignored. I have quite a strong appreciation of being within reach of all parts of Scotland, the towns and the cities.

"I love working directly with our clients to tell their story in new ways. All of the content I create is optimised for each social platform so that we can best reach the people who will love what our clients have to say."
– Sean, Social Media Manager at Tailormade pic.twitter.com/9yRQSqTMUS

— Tailormade (@TailormadeHQ) February 12, 2020

TERRY VIRTS

There's no other place in the known universe that humans could inhabit without the use of spaceships and spacesuits. So we should take care of our planet.

ON WORKING FROM ANYWHERE

How do you work from Anywhere? What does your average day look like?

From Monday to Thursday, we would be gathering content for social media, publication in the media, and marketing purposes for our clients. That comprises things like shooting video, photography as well as conducting interviews with people that have stories to tell. This all culminates on Friday with the whole team coming together at the hub, presenting all their ideas and then reviewing what we have. We’re then able to work fairly effectively in deciding how that content is used and how it’ll be presented.

Tailormade Media collaborating in the Edinburgh AnywhereWorks Coworking Hub

You have clients in London – how does working Anywhere help?

Our work takes us all across the UK and that often means visiting London and other cities at least once a month. We use days when we’re not at the Hub to go further afield. I think it’s important to show our clients that we are flexible and it’s not costing them any money or overheads. So being able to work Anywhere means we can travel far without having to worry about those big fees.

How do you use the free time working Anywhere gives you?

I’m quite a keen cyclist so I try to ride my bike whenever I can! When I’m not cycling I will be at home with my wife and two kids or playing football. I play a lot of five-a-side football, and I’m a big football fan. Other than that, I am a keen student and drinker of whisky – I’m originally from Speyside, so I’m just doing my bit to support the local economy back home!.

ON NOW AND THE FUTURE

How would you describe the work culture at Tailormade?

If I was to choose a keyword, it would be flexible. Our team all have the flexibility, for four days a week, to work wherever they want. In addition, our team is full of people with multiple talents in their armoury. They’re able to practise those without being pigeon-holed into one specific area.

I view Tailormade as an organisation that brings the best out of a creative team, full of diverse talents. We do that by promoting a relaxed culture but insisting on productive output. We set targets and objectives but it’s a friendly and welcoming atmosphere. I like to think that our team, whether it’s to each other or to clients, come across as approachable and not too corporate.

Tailormade Media discussing campaigns while working Anywhere

What’s in the pipeline for the future?

Of course, we would love to grow as a company and do even more of what we’re doing now. However, even when we try to grow the company, it’s our clients that matter the most. They’re the ones who are already with you for a good reason and it’s of utmost importance to us to look after them. What’s important to us now is helping nurture the relationship we have with them – help them grow.

You can discover more about Tailormade Media and their services here.

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